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The South African Bank of Athens today announced that it is repositioning itself under a new name – Grobank. The name change is in line with its firm focus on supporting the food and agriculture value chain in South Africa, comprising business ranging from farms to food manufacturers, retailers, transporters, importers / exporters and more. The Bank aims on building an agri-banking offering based directly on the insights gained through direct relationships with farmers and agri-businesses held across generations, and will add these to its existing range of proven business banking products and services. These services offered will also allow the Bank to continue to serve and grow its current SME customer base, as well as focusing on expanding its alliance banking business offering.
In a time where banking services are becoming increasingly digital, Grobank also intends on placing relationship banking at the heart of its offering. While a great digital offering remains a critical element of banking services, Grobank believes that a true relationship with an expert banker remains a core need for businesses that make complex banking decisions. Understanding what matters to a business and delivering on those needs cannot be delivered without engaging directly with that business. Mr Georgopoulos, concludes, “We will continue our strategy to reach out to business owners, learn their business, listen to their needs and provide products and services tailor-made for our market. We are committed to develop a deep understanding of the Grobank client’s world, their financial needs and aspirations.”
For information about Grobank, visit www.grobank.co.za.